Startup Gotobeat launched in 2024 with its AI-powered ticketing platform and promotion for live music, using the technology to predict the demand for emerging artists and help them sell out venues.
Having sold more than 150k tickets in 2025 to small and medium-sized venues, the company’s horizons are now expanding with the launch of a division focused on arena tours.
It’s putting on two shows at OVO Arena Wembley in London with US artist Lucki and French-Cameroonian musician TayC, and says more will be announced soon.
“Our mission has always been to rethink how live music tours are planned and delivered, making touring more sustainable and connecting more fans with the artists they love,” said partner and senior promoter Pietro Bertini. “Bringing that approach to arena touring is a significant step forward.”
Gotobeat’s CEO Max Busin was recently nominated for Music Ally’s International Entrepreneur of the Year award. You can read our interview with him on the company’s origins and ambitions here.
Photo credit: @gianspeaking
