The torrent of AI-generated content is giving digital services some challenges to solve, especially as rightsholders and public figures get hotter on infringement of likeness rights.
Part of TikTok’s response has now leaked, with social-media consultant Matt Navarra sharing a screenshot of a test the company is running to help people guard against deepfakes.
“Protect your likeness on TikTok,” is the message, which makes it clear that identify-protection tech firm Jumio is the partner working with TikTok on this.
The system being tested will search AI-generated content on TikTok for the likeness of people who have signed up, as well as letting them review posts and accounts and “report them if they contain your likeness”.
TikTok confirmed to The Verge that it is testing the system with “some” creators, although there are no details of when it might roll out more widely.
In separate news, Patreon is taking a different form of action relating to AI. It is now blocking AI-training crawlers from its site, to ensure that the free content that creators put out in front of its paywall is protected.
“We’re building on our existing work with Cloudflare to block known AI training crawlers at the network level across Patreon, while still allowing the crawlers that help creators get discovered and grow their businesses through search,” said SVP of product Drew Rowny.
Patreon’s blog post made it clear that some AI companies are not respecting its existing protections, which use robots·txt files to request that crawlers don’t scrape.
“Think of it as a sign taped to an unlocked door saying please don’t enter. Bots get to choose whether to listen, which makes it a request instead of a requirement,” explained Patreon. “Consent shouldn’t depend on whether a scraper chooses to behave.”
