Much of the conversation around AI and artist deals has focused on how AI might impact clauses in artist-label agreements. But it’s not the only area that artist teams should be paying attention to. A recent Digiday article surveyed creators of various sizes and content types and found that “brand deals are largely being written without clauses related to AI, intellectual property and copyright, which could leave creators and brands exposed.”
Examples of what these clauses could cover include limiting a brand’s ability to use a creator’s synthetic name, image, and likeness. This is especially important now, as brands are increasingly experimenting with AI – generating videos, images, or even voices based on a creator’s likeness (face, name, voice, or style).
What does this mean for artists and their teams?
Add clear clauses to your artist brand deals. Without them, brands could potentially use a musician’s image, name, or music in AI-generated content without permission. Key points to include:
- Define how a brand can use the artist’s name, image, likeness
- Specify what is and isn’t allowed with AI-generated content
- Clarify who owns content created with AI based on the artist.
