{"id":273938,"date":"2026-07-20T13:30:00","date_gmt":"2026-07-20T12:30:00","guid":{"rendered":"https:\/\/musically.com\/?p=273938"},"modified":"2026-07-20T12:28:11","modified_gmt":"2026-07-20T11:28:11","slug":"the-bts-arirang-effect-sees-k-pop-album-exports-grow-by-125","status":"publish","type":"post","link":"https:\/\/musically.com\/2026\/07\/20\/the-bts-arirang-effect-sees-k-pop-album-exports-grow-by-125\/","title":{"rendered":"The BTS \u2018Arirang\u2019 effect sees K-Pop album exports grow by 125%"},"content":{"rendered":"<p>We heard last week that South Korea has now\u00a0become the third biggest music-exporter in the world, overtaking Canada. Now we\u2019ve got some new figures behind that.<\/p>\n ","protected":false},"excerpt":{"rendered":"<p>We heard last week that South Korea has now\u00a0become the third biggest music-exporter in the world, overtaking Canada. 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Disco, Occasionally\u2019 by Harry Styles and \u2018Arirang\u2019 by BTS.","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-13-at-09.48.00.png?fit=477%2C283&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":261957,"url":"https:\/\/musically.com\/2026\/02\/03\/bts-comeback-adds-netflix-documentary-and-livestreamed-concert\/","url_meta":{"origin":273938,"position":1},"title":"BTS comeback adds Netflix documentary and livestreamed concert","author":"Stuart Dredge","date":"February 3, 2026","format":false,"excerpt":"Having sold nearly 2.4m tickets for the next BTS tour, Hybe has now revealed the next plank in the K-Pop group\u2019s comeback strategy: a deal with Netflix. The latter will be airing \u2018BTS The Comeback Live | Arirang\u2019 on 21 March. The performance will be streamed live from Seoul the\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"BTS members","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/BTS-courtesy-of-HYBE.jpg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/BTS-courtesy-of-HYBE.jpg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/BTS-courtesy-of-HYBE.jpg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/BTS-courtesy-of-HYBE.jpg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/BTS-courtesy-of-HYBE.jpg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":265418,"url":"https:\/\/musically.com\/2026\/03\/23\/reports-claim-300m-fans-watched-btss-live-comeback-on-netflix\/","url_meta":{"origin":273938,"position":2},"title":"Reports claim 300m fans watched BTS\u2019s live comeback on Netflix","author":"Stuart Dredge","date":"March 23, 2026","format":false,"excerpt":"Update: boo hiss to the Times and the Telegraph, who published the 300m figure. Netflix has since announced that the concert stream was watched by, ahem, 18.4 million people. These are high times indeed for fans of music-streaming services Instagram-boasting about BTS\u2019s new album \u2018Arirang\u2019 breaking records on their platform.\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"BTS logo","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/03\/BTS-logo-2026.png?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/03\/BTS-logo-2026.png?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/03\/BTS-logo-2026.png?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/03\/BTS-logo-2026.png?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/03\/BTS-logo-2026.png?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":267161,"url":"https:\/\/musically.com\/2026\/04\/15\/bts-arirang-album-was-streamed-739-1m-times-in-first-week\/","url_meta":{"origin":273938,"position":3},"title":"BTS \u2018Arirang\u2019 album was streamed 739.1m times in first week","author":"Stuart Dredge","date":"April 15, 2026","format":false,"excerpt":"You don't need us to tell you that the BTS comeback album 'Arirang' was a hit in its first week. But you might need Luminate's number-crunchers to tell you exactly how big the album was in streaming terms. Thankfully,\u00a0they have. \"Looking at global streaming data,\u00a0'Arirang'\u00a0earned 739.1 million On-Demand Audio (ODA)\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"BTS members","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/BTS-courtesy-of-HYBE.jpg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/BTS-courtesy-of-HYBE.jpg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/BTS-courtesy-of-HYBE.jpg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/BTS-courtesy-of-HYBE.jpg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/BTS-courtesy-of-HYBE.jpg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":268537,"url":"https:\/\/musically.com\/2026\/04\/30\/hybe-reports-biggest-ever-first-quarter-with-revenues-up-39-5\/","url_meta":{"origin":273938,"position":4},"title":"Hybe reports biggest-ever first quarter with revenues up 39.5%","author":"Stuart Dredge","date":"April 30, 2026","format":false,"excerpt":"South Korean music firm Hybe\u00a0enjoyed a bumper Q1 this year, and no prizes for guessing one of the prime drivers of its growth: BTS. 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Everyone wants a piece of the K-Pop reunion, with TikTok and Instagram having just revealed their activations. TikTok's takes the form of its now-familiar 'in-app experience' for big new albums. 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