{"id":273708,"date":"2026-07-16T12:30:00","date_gmt":"2026-07-16T11:30:00","guid":{"rendered":"https:\/\/musically.com\/?p=273708"},"modified":"2026-07-16T11:05:12","modified_gmt":"2026-07-16T10:05:12","slug":"global-on-demand-music-streams-up-9-8-in-first-half-of-2026","status":"publish","type":"post","link":"https:\/\/musically.com\/2026\/07\/16\/global-on-demand-music-streams-up-9-8-in-first-half-of-2026\/","title":{"rendered":"Global on-demand music streams up 9.8% in first half of 2026"},"content":{"rendered":"<p>Fellow stat-nerds, assemble! Luminate\u2019s mid-year report is out, with all manner of figures on music (not to mention TV and film) in the first half of 2026.<\/p>\n ","protected":false},"excerpt":{"rendered":"<p>Fellow stat-nerds, assemble! Luminate\u2019s mid-year report is out, with all manner of figures on music (not to mention TV and film) in the first half of 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We calculated those figures based on the numbers published in\u00a0Luminate\u2019s 2025 Year-End Music Report, according to which the country generated 489.9b plays during the past 12\u2026","rel":"","context":"In &quot;South Asia&quot;","block_context":{"text":"South Asia","link":"https:\/\/musically.com\/category\/south-asia\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/01\/Luminate-2025-Year-End-Report-Global-Top-10-Countries-list.png?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/01\/Luminate-2025-Year-End-Report-Global-Top-10-Countries-list.png?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/01\/Luminate-2025-Year-End-Report-Global-Top-10-Countries-list.png?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/01\/Luminate-2025-Year-End-Report-Global-Top-10-Countries-list.png?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/01\/Luminate-2025-Year-End-Report-Global-Top-10-Countries-list.png?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":245745,"url":"https:\/\/musically.com\/2025\/07\/17\/luminate-reveals-10-3-growth-for-global-audio-song-streams\/","url_meta":{"origin":273708,"position":1},"title":"Luminate reveals 10.3% growth for global audio song streams","author":"Stuart Dredge","date":"July 17, 2025","format":false,"excerpt":"Research firm Luminate's 2025 mid-year report is here, and it reveals continued double-digit growth for music streaming.","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"black and brown sony headphones","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/07\/3yq3vlfoaom.jpg?fit=1200%2C868&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/07\/3yq3vlfoaom.jpg?fit=1200%2C868&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/07\/3yq3vlfoaom.jpg?fit=1200%2C868&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/07\/3yq3vlfoaom.jpg?fit=1200%2C868&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/07\/3yq3vlfoaom.jpg?fit=1200%2C868&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":260458,"url":"https:\/\/musically.com\/2026\/01\/15\/5-1tn-annual-music-streams-but-120-5m-tracks-had-10-or-fewer\/","url_meta":{"origin":273708,"position":2},"title":"5.1tn annual music streams&#8230; but 120.5m tracks had 10 or fewer","author":"Stuart Dredge","date":"January 15, 2026","format":false,"excerpt":"Music-biz number-cruncher Luminate has\u00a0published its year-end report for 2025, with plenty of stats for the industry to chew over. We\u2019ll start with the biggest: 2025 saw 5.1 trillion on-demand audio streams of music globally. That\u2019s up 9.6% year-on-year, with those streams split between 253m individual tracks \u2013\u00a0or ISRC (International Standard\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/01\/Luminate-2025-report.png?fit=1200%2C676&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/01\/Luminate-2025-report.png?fit=1200%2C676&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/01\/Luminate-2025-report.png?fit=1200%2C676&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/01\/Luminate-2025-report.png?fit=1200%2C676&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/01\/Luminate-2025-report.png?fit=1200%2C676&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":153676,"url":"https:\/\/musically.com\/2024\/01\/10\/global-music-streams-grew-by-33-7-to-7-1tn-in-2023\/","url_meta":{"origin":273708,"position":3},"title":"Global music streams grew by 33.7% to 7.1tn in 2023","author":"Stuart Dredge","date":"January 10, 2024","format":false,"excerpt":"Yes, that's 7. 1 trillion music streams last year across the world. The stat comes from research firm Luminate.","rel":"","context":"In &quot;Data&quot;","block_context":{"text":"Data","link":"https:\/\/musically.com\/category\/data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-10-at-15.12.55.png?fit=1173%2C669&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-10-at-15.12.55.png?fit=1173%2C669&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-10-at-15.12.55.png?fit=1173%2C669&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-10-at-15.12.55.png?fit=1173%2C669&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-10-at-15.12.55.png?fit=1173%2C669&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":96368,"url":"https:\/\/musically.com\/2021\/07\/14\/on-demand-audio-music-streams-up-27-5-in-first-half-of-2021\/","url_meta":{"origin":273708,"position":4},"title":"On-demand audio music streams up 27.5% in first half of 2021","author":"Stuart Dredge","date":"July 14, 2021","format":false,"excerpt":"Listeners streamed 1.3 trillion tracks from on-demand audio music services in the first half of 2021, up 27.5% year-on-year. That\u2019s according to MRC Data, which published this global figure as part of\u00a0its mid-year report focusing mainly on the US. The company said that Japan was the fastest growing streaming market\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2018\/09\/headphones.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2018\/09\/headphones.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2018\/09\/headphones.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2018\/09\/headphones.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2018\/09\/headphones.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":259128,"url":"https:\/\/musically.com\/2025\/12\/17\/luminate-hails-a-late-year-boost-for-music-streams-in-the-us\/","url_meta":{"origin":273708,"position":5},"title":"Luminate hails a \u2018late-year boost\u2019 for music streams in the US","author":"Stuart Dredge","date":"December 17, 2025","format":false,"excerpt":"Autumn used to be a slow time for US music streams according to Luminate. Not this year though. \u201cQ3 year-over-year domestic streaming growth has outpaced both Q1 and Q2, providing a welcome late-year boost amid an overall slower 2025,\u201d\u00a0reported the research firm in its latest Tuesday Takeaway post. 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