In Music Ally’s latest analysis report, we take a look at the three major labels’ strategies around music/tech startups and investment. The full report is for Music Ally subscribers only, but you can sign up for a free trial, which includes access to the latest report. An extract from it follows, focusing on Warner Music Group.
As noted in our overview of the three majors’ strategies, WMG has a multi-faceted approach to its engagement with music startups. To find out more about the specific strategic thinking behind WMG Boost, its involvement in Techstars and to discuss some of the less obvious benefits of plugging into the startup ecosystem, Music Ally spoke to a trio of WMG’s leading lights in biz-dev.
They were: Oana Ruxandra, fresh from her promotion to lead WMG’s business development whilst also serving as executive VP of new business channels and chief acquisition officer; Jeff Bronikowski, SVP, global business development and head of new technology and innovation; and Alex Kamins, WMG’s VP, global digital business development – innovation.
All three were enthusiastic about what they saw as WMG’s nuanced, inquisitive and “lean-in” approach to engaging with the notoriously unpredictable startup world.
