In recent months, Meta has been busy rolling out new features and apps. While not everyone is impressed by its continued expansion into AI, the company’s latest app, Pocket, could be interesting for music marketers.
Pocket is a vibe coding app for mini games. While vibe coding has already democratized coding to some degree, it’s far from a mass user activity and still requires some level of technical understanding.
An app like Pocket could potentially make vibe coding small games much more mainstream-friendly. Pocket allows users to create games and tools using basic prompts. Users can also scroll through a feed of projects, called gizmos, that have been created by other users.
The user community can like and comment on projects to help the most popular gizmos rise to the top (AKA, vibe coding meets mini Roblox). It remains to be seen whether this new app will take off, but we can foresee possibilities for fan engagement opportunities. For the moment, the app is only available in Brazil as a soft-launch.
How can you use Pocket for your artist campaigns?
Create your own gizmo. Try experimenting with Pocket to create an artist-focused mini game for fans to play. Here’s some info on how to use the app.
Run fan contests. Consider a creative contest around a new release, where fans create a gizmo on the release’s theme for a prize. A fun way to get fans involved, and a free way to promote the release.
