We heard last week that South Korea has now become the third biggest music-exporter in the world, overtaking Canada. Now we’ve got some new figures behind that.
Tag: BTS
Hybe reports biggest-ever first quarter with revenues up 39.5%
South Korean music firm Hybe enjoyed a bumper Q1 this year, and no prizes for guessing one of the prime drivers of its growth: BTS. Hybe reported revenues of KRW 698.3bn […]
Amazon Music reveals ‘Just Walk Out’ merch plans for BTS concerts
Amazon Music has inked a merch partnership with BTS for the US, Canada and Mexico legs of their comeback tour.
BTS ‘Arirang’ album was streamed 739.1m times in first week
You don’t need us to tell you that the BTS comeback album ‘Arirang’ was a hit in its first week. But you might need Luminate’s number-crunchers to tell you exactly […]
300m viewers for BTS comeback gig? Netflix says it was 18.4m
Well, this is awkward. Two separate newspapers confidently claimed that BTS’s comeback concert had been watched by an estimated 300 million people on Netflix. However, Netflix… begs to differ. “BTS The […]
Reports claim 300m fans watched BTS’s live comeback on Netflix
Update: boo hiss to the Times and the Telegraph, who published the 300m figure. Netflix has since announced that the concert stream was watched by, ahem, 18.4 million people. These […]
TikTok and Instagram launch activations for BTS ‘Arirang’ album
The promo red-carpets are rolling out for BTS’s comeback album ‘Arirang’ on streaming, social and online-video services alike. Everyone wants a piece of the K-Pop reunion, with TikTok and Instagram […]
Spotify to host New York Q&A with BTS for their US superfans
These are over-exciting times for BTS fans in New York, with Spotify having announced a superfan-focused event on 23 March that will include a performance and Q&A with the reunited […]
Google gets quizzical with BTS Army in mobile scavenger hunt
What was the first BTS song to top Billboard’s Hot 100 chart? Which of their hidden tracks starts with the sound of waves crashing on a shore?
Harry Styles set for listening parties as BTS return to cinemas
There is news about the fan events for two big albums: ‘Kiss All the Time. Disco, Occasionally’ by Harry Styles and ‘Arirang’ by BTS.
Weverse livestreams generated more than 1bn views in 2025
Hybe’s Weverse superfans platform has published its ‘2025 Fandom Trend Report‘ offering plenty of numbers from its use by artists over the past year. 178 music communities were hosted on Weverse […]
BTS comeback adds Netflix documentary and livestreamed concert
Having sold nearly 2.4m tickets for the next BTS tour, Hybe has now revealed the next plank in the K-Pop group’s comeback strategy: a deal with Netflix. The latter will […]


