Last month we wrote about fan-data firm Laylo’s new AI Ticket Sales Agent, which automated the process of reconnecting with fans who’d RSVP’d or clicked on a link.
Tag: Social media
Posted inNews
Arson Theory talks heavy music: key challenges, fan culture, fairness and more
Just under a year ago, Cameron Almasi and Eddie Hermida co-founded Arson Theory. 300m streams later, the company is thriving.
Posted inNews
My Chemical Romance join TikTok after 1.4bn ‘Teenagers’ views
Welcome to the, ahem, ‘Tok parade. Emo veterans My Chemical Romance have bitten the bullet and joined TikTok with an official account, which already has more than 425,000 followers a couple of days after it went live.
Posted inNews
Paid social promo for music is common. Disclosures? Not so much
We’ve heard plenty of chat in recent weeks about how paid promo on TikTok and Instagram is Just What You Have To Do To Cut Through when it comes to marketing artists.
Posted inNews
The next social-media ban for children could be Europe-wide
Our coverage of social-media bans for under-13s – and the impact it might have for the music industry – continues with strong hints that the European Commission may soon announce its own plans along those lines.
Posted inSandbox
Sandbox Guide :: Future-proof your business and marketing strategies
Sandbox Guides are for music marketers: They explain how you can use new platforms, create new strategies, and build new audiences. The Guides feature cutting-edge case studies, expert interviews, benchmark data, […]
Posted inNews
LadBible struggles show impact of Meta and Google algorithms
News and lifestyle publishers are very much the canaries in the coal mines of social media – specifically platforms pivoting their algorithms to whatever their CEO is currently excited about, be […]
Posted inNews
56% of Americans support a social-media ban for under-16s
Moves to ban social media for under-16s are spreading, slowly but surely, across the world. Not yet to the US at a federal level, although some individual states are mulling […]
Posted inNews
AI Round Up: platform news, new marketing tools, and SZA, Jack Conte and Fenix Flexin
AI is in an unusual position where it sparks polarised public opinions, yet is simultaneously being used by everyone and their dog to do things that they couldn’t do before: […]
Posted inNews
UK artist D3lta says the “fundamentals don’t change” regarding fan outreach post-social media bans
Earlier in June, the UK became the latest country to propose a ban on social media for under 16s — in an announcement by the Labour Party’s Keir Starmer which […]
Posted inSouth Asia
Report highlights big-tech platforms’ role in spreading Indian ‘hate music’
US-based non-profit The Center for the Study of Organized Hate (CSOH) has published a report titled ‘Profiting from Hate Music: The Role of YouTube, Meta, Spotify and Apple Music in […]
Posted inNews
UMG UK’s Rebecca Allen: ‘We’ve got to pivot, we’ve got to adapt’
If you’re looking at how major labels are reshaping themselves for the next era, Rebecca Allen is one of the best primary sources.
