We’re entering an era where the biggest, sold-outest festivals use livestreams as a core part of their strategy to reach larger audiences online, and build their brands globally. Two announcements yesterday continue the trend.
Electronic-music festival Tomorrowland is joining Apple Music’s ‘Club Live’ streaming series, with free broadcasts from the festival’s six stages on the Apple Music Club radio station this weekend, and archived sets for paying subscribers.
This is an extension of Tomorrowland and Apple Music’s existing partnership, announced last July with some exclusive spatial-audio mixes of sets played by Avicii at the festival in the mid-2010s.
TikTok was Tomorrowland’s livestreaming partner in 2025, with more than 74 million people watching its broadcasts from the event.
This week’s other festival-livestreaming news comes from Amazon Music, which is returning to Japan to livestream the Fuji Rock Festival later this month.
It’s the third year for this partnership, with the 2025 broadcasts breaking the DSP’s record for festival livestream viewing. This year’s streams will be available on Amazon Music’s app, Twitch and Prime Video.
The news follows Amazon Music’s livestream of one of Take That’s ‘The Circus’ concerts in June, as well as its ongoing partnerships with Primavera Sound and the Stagecoach Festival.
