Warner Music Group’s distribution and label-services division ADA is getting a significant expansion across Europe, the Middle East and Africa.
The expansion includes fully integrating tech from Revelator, the B2B firm that WMG acquired earlier this year, while also rebranding the major’s distribution divisions in Africa and the Middle East.
Respectively, Africori will now be called ADA x Africori, and Qanawat Music will become ADA x Qanawat Music. The two companies were fully acquired by WMG in 2025 and 2022.
“The EMEA landscape is teeming with brilliant independent talent and entrepreneurial labels looking for a partner that can scale their vision globally without sacrificing local agility,” said newly-appointed ADA AMEA boss Howard Corner, who was previously MD of ADA UK.
“Armed with Revelator’s cutting-edge platform, Howard and the team are perfectly positioned to redefine what a global music partner can look like,” added Simon Robson, president, recorded music, EMEA at WMG – to whom Corner will be reporting.
