Submitted by: Kelele Digital Artist name: AzawiArtist Label: Swangz AvenueBudget: £2,001-£5,000Target Audience – Age: 18-24 years, 25-34 years, 35-44 yearsTarget Location: Uganda, Kenya and Rwanda Overview: 2023 was a monumental year […]
Tag: Kenya
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Ticketmaster expands in Africa with acquisition of Quicket
Ticketmaster is buying Quicket, one of the largest ticketing companies in Africa. Founded in South Africa in 2011, the latter company has since expanded to countries including Nigeria, Uganda, Kenya, Zambia […]
Posted inCountry Profile
Country Profile – East Africa 2023
The digital music industry in East Africa is growing, as smartphone penetration and internet connectivity improve – should the global music industry be paying more attention?
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Kenyan musician Bien-Aime Alusa wants to expand HustleSasa app
The app enables artists and retailers to sell products to fans who can pay using bank cards or mobile payments platforms.
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Mdundo reports 20 million active users across Africa
Mdundo, the African streaming service that supplies music free of charge, supported by advertising from leading African brands, announced in June that it wanted 50 million users by 2025.
Posted inCountry Profile
Country Profile – East Africa 2021
East Africa’s digital music industry might live in the shadow of Nigeria and South Africa but it is growing quickly, thanks to the rise of the smartphone.
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Kenya Copyright Board takes aim at unlicensed DJ livestreams
Instagram has music licensing deals for user-generated content through parent company Facebook, but even it recently had to clarify its guidelines for people broadcasting music on the platform. The wider question […]
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TikTok plans African push in Kenya, Nigeria and South Africa
TikTok expects to have 300 million users in India by the end of this year, but now Bytedance’s social app has its sights set on another high-potential region: Africa. Quartz has an […]
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Kenyan streaming service Songa offers cheaper subscription
Songa is the streaming service launched in Kenya by telco Safaricom. It has just changed its pricing, dropping the cost of its daily subscription to 5 Kenyan Shillings (around $0.05).
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Universal Music buys 70% stake in Kenyan label AI Records
Universal Music Group’s expansion plans are making Africa a priority, with the latest example being UMG’s acquisition of a majority stake in Kenyan label AI Records.
According to news site Business Daily, Universal has bought a 70% stake in the label, whose artists include well-known east African artists like Orchestra Super Mazembe, Afro 70, and Western Jazz. The deal appears focused on UMG giving AI Records’ catalogue better global distribution.
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PwC predicts digital music growth in Africa
PricewaterhouseCoopers’ latest report includes predictions for how the recorded music market will evolve in several African countries, including Nigeria, Kenya and South Africa. In Nigeria, for example, PwC expects spending […]
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Artist contracts in the digital era, Kenya profile, #GamerGate and more
Our fortnightly Music Ally Report should have landed in your inbox last night. Its lead feature looks at how artist contracts are changing in the streaming age: where they still […]
