It’s notable how little research is publicly available on the size of the podcast audience globally. Ovum is the one research firm to have published estimates. Having previously claimed that there were 484 million [monthly] podcast listeners at the end of 2017, it now expects this to grow to more than one billion listeners in 2020, and 1.8 billion by the end of 2023. Thankfully, there are more figures available for individual markets, in particular the UK and US.


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